Digital marketing is a term used to describe the integrated marketing services used to attract, englage and convert customers online. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time.
The term SEO stands for search engine optimization. It is a process that is used to improve the ranking of a website in a search engine. It is generally accepted that the higher the website ranks in a search engine, such as Google, Bing, Yahoo, etc., the more visitors the website gets. Most people who use search engines do not like to click through pages and pages of search results to get access to content. They usually access the website on the first few pages of the search results.
SEO targets certain keywords. It takes into consideration how search engines work, what people search for, the search terms or keywords that are typed into search engines, and what is the targeted audience of the search engine. SEO can be used to target different kinds of searches, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
SEO is the application of various strategies to improve the search rankings of a website. These strategies range from on-page content optimization to quality link building. SEO is an important piece to any online marketing plan and with a well-rounded strategy; most any website can see improved rankings.
SEO is an investment into your company's future as organic traffic has a much higher ROI than paid search traffic. The vast majority of the search traffic goes to the organic search results. If your website isn't on page 1 for your top keywords, you are missing out on a large piece of your online potential.
Every business is different and you shouldn't feel like you're ordering from a menu when signing up with an SEO agency. Our team is dedicated to learning the ins and outs of your business, your overall objectives and what it is that makes your business tick. We look at our search engine optimization services holistically, customizing based on your specific needs and priorities, all the while keeping an eye on the ever changing search landscape. We offer a range of services that we build into our customized SEO offerings, including:
At a fundamental level, an SEO-friendly site is one that allows a search engine to explore and read pages across the site. Ensuring a search engine can easily crawl and understand your content is the first step to ensuring your visibility in the search engine result pages.
A search engine utilizes a web crawler for this task, and we are trying to work with the search engines rather than against them. Unfortunately, there are many ways to make a website, and not all technologies are built with search engine optimization in mind.
Building an SEO-friendly site requires careful planning and a structured approach to representing your business and the services you provide. For many businesses, this can be complicated - it's not always easy to document exactly what you do.
As a marketing tool, your website should be built upon a solid digital marketing plan with a clear business model and value proposition. If that's unclear, then you need to revisit that first.
Our SEO services start off with an audit of your website to identify any obvious issues on page. Broken links, meta tags, titles, html validation, cannonical issues and page speed are just a few of the areas we check. Making sure your 'on page SEO' is perfect will lay the foundations for future success.
Our SEO services start off with an audit of your website to identify any obvious issues on page. Broken links, meta tags, titles, html validation, cannonical issues and page speed are just a few of the areas we check. Making sure your 'on page SEO' is perfect will lay the foundations for future success.
Then, we will customize a plan of attack and implement our SEO strategies accordingly.
Social media Optimization allows any business, to target specific online audiences and hence drawing in more traffic. It includes blogging, podcasts, client reviews, testimonials, company branding and more on social networking sites. And, our team of experts understands how to leverage these to your advantage. Nine Solutions professionals have the skills to engage with this novel and exciting platform to our client's advantage. Our SMO strategists study industry performance trends and competitors performance on social media platforms to get you the tangible results.
The purpose of SMO is to use social media to increase traffic to a website. This may incorporate RSS feeds, social news and bookmarking sites, video and blogging sites, as well as social networking sites, such as Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, Vine, etc. Utilizing SMO on a website essentially means that the website and its content should be optimized so that the content from the site should easily shareable on social media. This may be achieved by incorporating widgets, social media buttons, etc.
Social Media Optimization has become an important part of overall digital marketing. Interactions via social media are more crucial than ever and unless you communicate and associate with your audience, you are bound to lose a valuable advantage.
This is why SMO is vital. When combined with traditional SEO, it can take your online marketing efforts to the next level, allowing you to achieve a 'master strategy' that reaps solid results. As your SMO provider, SEOValley can help you create a strong brand identity on social media an image and a reputation that appeals to your target audience.
Social Media Services Include
Social Media Optimization has become an important part of overall digital marketing. Interactions via social media are more crucial than ever and unless you communicate and associate with your audience, you are bound to lose a valuable advantage.
The importance of Social Media stems from the fact that it gives business owners/brands access to millions of hitherto untapped consumers and audience. It gives you the power to interact directly with your target audience, build your brand, and a community around it. Plus, all of this is happening real time. Moreover, people are talking about your brand on Facebook, Google Plus, LinkedIn, Twitter, Pinterest, YouTube, whether you like it or not. The need of the hour is to respond, engage, promote, and realign your focus. The best part of this explosion of social media means every business has an equal chance to create its own footing on their platforms of choice. Done right, social media can build strong brand loyalty and open up new audiences.