User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
In Nine Solutions we perform User research as an iterative, cyclical process in which observation identifies a problem space for which solutions are proposed. From these proposals, design solutions are prototyped and then tested with the target user group. This process is repeated as many times as necessary.
user research is the act of interviewing prospective and actual users of your products to gain clarity on a number of objectives. You might use it to figure out why people aren't adding recommended products to a cart, why they're not clicking through your emails on mobile phone, or why adoption of your application has fallen significantly.
The Role Of Research In The User Experience Design Process
UX research is the starting point for a project. Research helps us learn about the users and their behavior, goals, motivations, and needs. It also shows us how they currently navigate a system, where they have problems and, most importantly, how they feel when interacting with our product.
UX research comes first in the UX design process because without it, our work can only be based on our own experiences and assumptions, which is not objective.
Good user research is key to designing a great user experience. Designing without good user research is like building a house without solid foundations - your design will soon start to crumble and eventually fall apart.
5 Steps Of User Experience Research :
Objectives :
What are the knowledge gaps we need to fill?
Hypotheses :
What do we think we understand about our users?
Methods :
Based on time and manpower, what methods should we select?
Conduct:
Gather data through the selected methods
Synthesize:
Fill in the knowledge gaps, prove or disprove our hypotheses, and discover opportunities for our design efforts.
